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Dr. Vimala Elengo Chettiar

Assistant Professor
HUMANITIES AND APPLIED SCIENCES

I am a researcher and academician with a Ph.D. in Cultural Studies from the University of Mumbai, specialised in Cultural Politics. This dynamic field examines the interplay of power, identity, and representation across cultural forms and practices. With over a decade of teaching and mentoring experience at the university level, I bring a strong foundation in both critical theory and applied pedagogy.

My research focuses on the cultural construction of power, particularly as it relates to issues of caste, gender, language, region, religion, and postcolonial identity. I draw on a rich array of theoretical frameworks, including postcolonialism, feminism, intersectionality, subaltern theory, and media studies, to interrogate how marginalised voices are produced, represented, and resisted within dominant cultural narratives. I am also deeply invested in understanding how popular culture, traditional narratives, translation, and indigenous knowledge systems contribute to cultural resistance and transformation in both local and global contexts.

As a researcher, I am committed to interdisciplinary approaches and have contributed to academic dialogues on cultural citizenship, translation and identity, AI and indigenous cultures, media narratives, and social justice. I regularly present at national and international conferences, and I’m currently working on projects that examine how AI, digital media, and language technologies are reshaping cultural expressions and marginal voices.